World Marketing Summit 2024

Reflecting on the remarkable 12 years of the World Marketing Summit (WMS) since 2012, we have seen the ideas and insights of over 650 global thought leaders and marketers reach a global audience. The messages from previous WMS events have resonated with millions of professionals worldwide. The most recent online version of WMS was held on November 6 and 7, 2023, featured 226 influential speakers, and was broadcast continuously for 48 hours across 105 countries, attracting over 85 million views, according to Amazon and Alibaba web services.

As we prepare for the 13th WMS in 2024, we plan to invite over 250 esteemed speakers from academia and the corporate world to share their perspectives on the evolving business landscape. This exciting event is scheduled for November 6 and 7, 2024, featuring online presentations starting at 00:01 am GMT on November 6 and concluding at 11:59 pm GMT on November 7. The program will be accessible worldwide, from Auckland to Los Angeles and Tokyo to Sao Paulo. Please send your 20-minute talks by Sept.18, 2024. For any further queries, you can email us at info@kotlerimpact.com

Philip Kotlers

Philip Kotler, also known as the “Father of modern marketing,” has tremendously impacted the marketing industry. As the S.C. Johnson & Son Distinguished Professor of International Marketing at Kellogg School of Management at Northwestern University, he has been recognized as the First Leader in Marketing Thought by the American Marketing Association and hailed as “The Founder of Modern Marketing Management” by the Handbook of Management Thinking. Kotler’s outstanding achievements have been acknowledged with multiple awards, including the Distinguished Marketing Educator Award from the AMA, the Distinguished Educator Award from the Academy of Marketing Science, and the Marketer of the Year from Sales and Marketing Executives International. His influence on marketing is undeniable- the American Marketing Association even dubbed him “the most influential marketer of all time.” Kotler’s dedication to his work has earned him a place in the Hall of Fame of Thinkers50 and the admiration of many, including the Economist, who considers him a guru. In 2018, he revealed his latest strategic project, Kotler Impact, which focuses on creating a marketing culture that integrates social and ethical reflection for sustainable and long-lasting economic development. Kotler’s accomplishments and vision inspire many to strive for excellence in their field.

Sadia Kibria

With a bold aspiration to redefine the traditional business landscape, she aims to direct corporate strategies towards a more socially responsible marketing trajectory, encompassing both immediate and peripheral stakeholders. Known as the brain behind socialpreneurship, she has created a concept that goes beyond the standard triad of people, profit, and planet, establishing a robust and practical approach to Corporate Social Responsibility. Her innovative mindset caught the attention of Asia Pacific Times, which honored her as one of the globe’s most extraordinary marketing intellects. Fueled by passion and determination, she’s always eager to devise unconventional marketing experiences and campaigns aimed at enhancing the well-being of women, all life forms, and the world we inhabit. Her unique collaboration with the esteemed Professor Philip Kotler equipped her with the tools needed to proliferate the concept of Socialpreneurship across more than 50 countries worldwide. As the CEO of Kotler Impact, she interacted with international brands to reassess and recalibrate their business strategies for the welfare of all their stakeholders. Her strategic approach includes a broad spectrum of aspects, such as fostering marketing growth, building brand prominence, instigating disruptive innovation, and igniting creativity, all in an effort to transform the way businesses operate and care for their stakeholders.

Why Participate?

The WMS 2024 is a unique opportunity to upgrade your theoretical marketing knowledge to the most advanced state of the art, while at the same time acquiring operational tools to support business development.

The demand for environmental, social and economic sustainability has long been clearly expressed by the market; now something more needs to be done. Businesses are asked to generate a positive impact on the environment and society by radically rethinking the value and ways of creating and sharing it. The main themes of eWMS 2024, are the new conceptual references for a profitable and sustainable business because it is able to respond effectively to the needs of society.

Participation in eWMS 2024 is therefore useful for different professional profiles: to managers who operate with a strong focus on innovation and marketing; to communication professionals; to those who do digital communication in the company; to long-term entrepreneurs and to startups who want to understand and successfully oversee the complex ecosystem in which companies act; to marketing teachers who aim to integrate the most advanced developments in the discipline into teaching.