Learn How To Master Duration At ADFEST 2025
It’s clear from the workshop title, How to Master Duration. 6 Seconds to 600 Seconds, that Vishal Sagar, Director, from Black White Grey, Gurgaon, knows how to attract an audience. He also knows how to hold that audience across all the durations that today’s diverse media platforms demand. The ability to tailor stories for different timeframes has become essential, and Vishal’s workshop is designed to help creatives master the craft of writing ad films for various durations – from 6-second bumper ads to 600-second branded content.
The workshop will provide an understanding of how writing changes from a 6 seconder to a 10 minuter; how to construct a story for various duration lengths; and the dynamics that duration brings to a story. All that will be imparted in case studies from famously successful campaigns, practical exercises, and real-time discussions and feedback. By the end, attendees will be equipped with strategies to adapt their ideas for any screen or duration, making their work versatile and impactful.
How to Master Duration. 6 Seconds to 600 Seconds will be held on Saturday, 22 March, 10.00-13.00, in Room Pattaya 3, Mezzanine Floor, PEACH. Pre-registration is required.
Vishal Sagar has spent 16 years in advertising across mainline, digital, and in-house agencies. He believes that advertising thrives on understanding people deeply. He champions the idea that great work is rooted in courage, not just talent. According to him, it is brave ideas that disrupt culture and push creative boundaries.
He made history by writing and directing BYJU’S ad film, which became the first-ever Indian commercial to win at the Filmfare Awards, India’s equivalent to the Oscars. He is also credited with pioneering India’s maiden AI-crafted music video. Recently, Vishal wrote and directed India’s second longest ad film, clocking in at 24 minutes and 25 seconds. In an era marked by fleeting attention spans and bite-sized formats, this monumental project underscores his dedication to reshaping the advertising landscape through enduring storytelling and impeccable craft.
To join this workshop, you must be a registered delegate of ADFEST 2025. To register, please click here and complete the online registration form.
Registration is not confirmed until you receive a confirmation notification from ADFEST and is strictly first-come-first-served as seats are limited to 30 delegates only.
For more information, contact Workshop@ADFEST.com
COLLiDE at ADFEST 2025, Thursday 20 to Saturday 22 March 2025 at PEACH, Royal Cliff Hotels Group in Pattaya, Thailand is open for delegate registrations. Find more information on all delegate fees and packages, here.
ADFEST is a not-for profit entity that believes passionately in its role to nurture and support the creative industry in the Asia Pacific and MENA region. It is 1 of only 7 regional creative festivals included in the WARC Creative 100 Rankings, and 1 of 12 awards included in the Campaign Brief Asia Rankings.
