The Next Emerging Trend Could Be Your Creative Powercell

The creative industry consumes trend and insight reports hungrily. But how can they be used to inspire and drive new ideas and thinking? This workshop is where attendees will find out.

For those who want to understand how to spot trends and differentiate a trend from a passion fad, this is your workshop. For those who want to boost their creativity by using trends to inspire fresh thinking, this is your workshop.

Hosted by D&AD’s Paul Drake, the fast-paced session will get inside one of D&AD’s creative trends to understand how to use different techniques to apply it to their creative process. It’s a “get your hands dirty and apply the learning” session that may well make your work, and you, more valuable.

D&AD’S Trend Immersion Workshop will be held on Friday 21 March, 10.00 – 11.00, in Room Pattaya 6, Mezzanine Floor, PEACH. Pre-registration is required.

Paul Drake is the Foundation Director at D&AD, a charity established in 1962 to stimulate, enable and award creative excellence in design and advertising around the world. Paul oversees D&AD’s learning programs, supporting people to enter the creative industry, excel in their roles and lead creative businesses.

To join this workshop, you must be a registered delegate of ADFEST 2025. To register, please click here and complete the online registration form. Registration is not confirmed until you receive a confirmation notification from ADFEST. Reservation is strictly first-come-first-served and seats are limited to only 30 delegates. For more information, contact Workshop@ADFEST.com

D&AD’s Trend Immersion Workshop completes the workshop line-up at ADFEST 2025. Register now for any of the 8 workshops offered over the 3-day festival program. For more details, visit www.ADFEST.com

ADFEST, Asia’s only international creative festival, invites you to COLLiDE at ADFEST 2025, which takes place Thursday 20 – Saturday 22 March 2025 at the Royal Cliff Hotels Group in Pattaya, Thailand. Collide with over 1,000 leading industry players, network with peers and celebrate the region’s culture and branded marketing creative excellence.

ADFEST is a not-for profit entity that believes passionately in its role to nurture and support the creative industry in the Asia Pacific and MENA region. It is 1 of only 7 regional creative festivals included in the WARC Creative 100 Rankings, 1 of 12 awards included in the Campaign Brief Asia Rankings, and 1 of 22 awards included in The Drum World Creative Rankings.