Save the date for “The Rise of Influencer Marketing” on August 2nd … an M2-Marketing event …

AdvertisingAgencyEvents

Join us for July’s “M2 – Marketing & Media Network” event for people interested in advertising, brands, digital, marketing and media. Our event will include speakers who are experts in their industries who will each speak for 15 – 20 minutes, with a moderated question and answer session. We’ll have networking with drinks and food before the presentations and additional networking and drinks after.

ADFEST LOTUS AWARDS IS OPEN FOR ENTRIES

GOT CONTENT? ADFEST IS CALLING FOR PROGRAM PROPOSAL SUBMISSIONS

COLLiDE at ADFEST 2025!

August 2^nd(Wed)
Hard Rock Cafe / 6:00pm ~ 9:00pm

Pre-paid – 250,000 VND / At the door – 400,000 VND

THE RISE OF INFLUENCER MARKETING

Influencer Marketing has been shown to deliver 11 times higher ROI than traditional brand marketing. 30% of marketers have budgets for influencer marketing in 2017 and the number is expected to increase to 40% in 2018.

What is Influencer Marketing and how can your brand or company use it in Vietnam?

As influencer–brand partnerships begin to reach mass adoption, what are the technologies and metrics and considerations that marketers should be looking at?

To answer these questions and more, join us for our August 2nd M2 – Marketing & Media network event on “The Rise of Influencer Marketing”.

We have four outstanding experts who will discuss the different facets on influencer marketing … who the key influencers in Vietnam are; the strategies and technologies used to push influencers into key digital channels; how Vietnamese consumers react to influencer marketing; and the key considerations that brands and companies need to know to create and manage successful influencer campaigns.

THIS MONTH’S FEATURED SPEAKERS

Jay Jin
Founder & CEO
CREATORY

Jay Jin is the Founder & CEO of CREATORY, a Multi Channel & Platform Network that harnesses the power of “micro influencers” and creates new opportunities for brands by attracting and converting digital natives into new customers.

Jay has many years of experience in providing brand entertainment strategies in Asian markets such as Korea, India, and Vietnam and founded CREATORY to provide content-driven branding strategies and content production services that leverage the massive buying decision influencing power of “micro influencers”.

CREATORY is providing confluence marketing solution for clients in Vietnam by integrating and reorganizing the conflicts of interest between brands, agencies, and influencers. Clients have included, Line, Orion, Perfetti Van Melle, Riots, Samsung and VNG.

Tăng Gia Hải Lam
Deputy Director
Buzzmetrics

Tang Gia Hai Lam is one of the well-known digital marketers in Vietnam. He started his advertising career at JWT Vietnam and then Leo Burnett Vietnam where he built up his strong base in marketing communications while working with leading clients from both agencies.

He later joined Climax Marketing as Business Director and had a significant contribution in building up Climax as one of the fastest growing and biggest digital agencies in Vietnam.

In early 2017, Lam moved to Buzzmetrics and is now working with agencies and brands in the areas on data, insights and consumer trends in social media.

In addition, Lam has also been working with the AIM Academy since 2013, to develop and manage it’s Digital Platform Management training course and has also worked with AIM Academy to develop the Young Spikes and Young Lions programs in Vietnam.

Phuong Nguyen
Vietnam Country manager
AdAsia Holdings

Phuong Nguyen is the Vietnam Country Manager for AdAsia Holdings. Bi manages the company’s offices in Ho Chi Minh City and Hanoi, and has been involved with digital marketing and media since 2011. She has also played key management roles in the both marketing communication and media companies in Vietnam.

She has worked with Time Universal Communications as both the CEO’s Assistant and later a Senior Account Manager; Mediacom Vietnam as Digital Supervisor; and MicroAd Vietnam, where she was the General Manager for the Hanoi office.

Peter Skalberg
CEO
Y&R Advertising Indochina

Peter Skalberg is the CEO of Y&R Advertising Indochina with responsibilities for Cambodia, Laos, Myanmar, Thailand and Vietnam. He say’s that “Advertising runs in Skalberg family.” His brother is a Executive Creative Director in an agency and so is his father.

Peter started out in newspapers and then moved to agency side and has worked on some of the most successful multi-national brands in the world. With over 30 years of advertising experience managing offices and global brands his experience is vast covering a wide range of brands and products such as Bel, Coca-Cola, Colgate, Emirates Airlines, Ferrero, Fosters Beer, General Motors, Heineken, Nestle, Nokia and RedBull.

Structured, strategic and with a strong conviction Peter has built Asia as his home for the past 23 years. Having first worked in Vietnam 1994 he returned to Saigon in 2016 and is building the Y&R Indochina Network and the Y&R philosophy of “Resisting the Usual”.