ADFEST will further the aspirations of 34 ambitious young creatives at this year’s Young Lotus workshop, hosted by Dentsu under the theme, The Collision of Creativity, Creativity++. The seventeen teams include, for the first time, a team from Ulaanbaatar, Mongolia.
Leading the workshop are two of the region’s most prominent advertising professionals, Alice Chou, chair of APAC & Taiwan dentsu Creative Council and CCO of dentsu Creative & dentsuMB Taiwan, and Hitoshi Hamaguchi, president of APAC Practices and Practice president of creative APAC. The up-and-coming creative teams will be challenged step beyond traditional boundaries and craft solutions that truly matter.
“Guiding the next generation of talent is both a privilege and a responsibility. At Dentsu Creative, we are dedicated to redefining modern creativity and the ADFEST Young Lotus competition is a space for innovation and collaboration. We hope to inspire young creatives to bring their boldest ideas to life and look forward to uncovering the incredible potential of the next wave of creative thinkers,” Alice Chou commented.
“Dentsu Creative thrives on ideas that connect deeply with people and deliver meaningful impact. This workshop is a powerful reminder of the role creativity plays in addressing real world challenges, while inspiring young talent to push the boundaries beyond the imagination. I am excited to see how this fresh energy will shape the future of our industry and redefine the creative landscape,” Hitoshi Hamaguchi added.
The workshop, held Tuesday 18 March – Thursday 20 March, will include a series of informative sessions by top tier professionals from Dentsu’s circle to build their knowledge as well as a 24-hour creative brief to present to the Young Lotus Committee. The Young Lotus finalist teams will then present their work on stage on 22 March at 11.15-13.00 and delegates will vote for their favorite finalist to determine the Popular Vote winner. The Young Lotus Award Presentation will be held that evening at 18.00.
THE YOUNG LOTUS TEAMS ARE:
BANGKOK
Jidapa Udomkittivorakul, Senior Copywriter, and Tanapol Phucharoen, Art Director: TBWA THAILAND \ JUICE
COLOMBO
Janidu Chamikara Siriwardena, Senior Manager- Performance Marketing, and Mohammad Shakil Ali Salay Wahid, Senior Executive Digital Content: MullenLowe (Pvt) Ltd
DHAKA
Bondhon Das, Senior Visualizer, and Muhammad Fazlee Rabbi, Copywriter: The Mighty Byte Ltd.
DUBAI
Ahmed Raslan, Head of Production, and Omar Zakaria, Senior Art Director: Havas Middle East
HO CHI MINH
Dat Nguyen Thanh, Manager, and Liem Nguyen, Art Director: Dentsu Redder
HONG KONG
Emily Yip, Content Designer, and Tatiana Le, Senior Copywriter: Ogilvy Hong Kong
JAKARTA
Kevin Leosujanto, Art Director, and Reyhana Febriola, Junior Copywriter: Maleo
KATHMANDU
Safal Khadka, Creative Head and Marketing Manager: Goscale Marketing Agency, and Sonee Manandhar, freelance
KUALA LUMPUR
Jing Han Liew, Art Director, and Rudy Tan Li Xiong, Copywriter: Ogilvy Malaysia
MANILA
Ernest John Snyder, Senior Copywriter, and Kimberly Shane Fuller, Art Director: Hakuhodo/BCI
MUMBAI
Pallavi Subudhi, Senior Art Director, and Filoni Gudhka, Senior Copywriter: BBH India
SEOUL
Heeyon Hailey Choi, Art Director, and Shinyoung Hailey Noh, Junior Copywriter: TBWA\Media Art Lab Seoul
SHANGHAI
Xiang Li, Senior Art Director, and Yining Li, Senior Planner Manager: Amber China
SINGAPORE
Nusrah Huda Mohd Nizam, Junior Art Director: Ogilvy Singapore, and Xin Ying Peh, Senior Copywriter: MullenLowe Singapore
TAIPEI
Anya Tsao, Marketing: cacaFly, and Shun-Wen Tu, Management Associate: funP Innovation Group
TOKYO
Masaharu Noguchi, Art Director, and Misora Kambe, Copywriter: Dentsu Inc.
ULAANBAATAR
Anudari Tuvshinbayar, Art Director: Daisuki Global, and Nomin Adiya, Account Manager: Viral Partners LLC
ADFEST, Asia’s only international creative festival, invites you to COLLiDE at ADFEST 2025, which takes place Thursday 20 – Saturday 22 March 2025 at the Royal Cliff Hotels Group in Pattaya, Thailand. Collide with over 1,000 leading industry players, network with peers and celebrate the region’s culture and branded marketing creative excellence. Register now at www.ADFEST.com
ADFEST is a not-for profit entity that believes passionately in its role to nurture and support the creative industry in the Asia Pacific and MENA region. It is 1 of only 7 regional creative festivals included in the WARC Creative 100 Rankings, 1 of 12 awards included in the Campaign Brief Asia Rankings, and 1 of 22 awards included in The Drum World Creative Rankings.