Crafting For Commerce Workshop At Adfest: How Human Creativity + Ai Compels

Craft matters. Craft creates excitement around a brand’s product or service. Craft entices people into its story. Craft engages and compels. Find out how to use all the powers of craft in the interactive workshop, Crafting for Commerce, on Saturday, 23 March, 10.00-13.00.

Participants will discover the art of creating compelling content that drives consumer action. They will delve into frameworks and test designs to optimise business impact, and understand how to use the synergy between human creativity and Meta’s latest Generative AI solutions.

The workshop will be hosted by leading specialists from Meta including:

Theresa Ong: Head of Creative Shop, SEA & Emerging Markets

Napapatch Kantasil: Creative Strategist, Creative Shop SEA-TH

Gonggit Chanthawijaikul: Client Partner, FMCG -Thailand

Ancilla Marcelina: Creative Strategist, Creative Shop SEA-ID, and

Larry Lim: Creative Strategist, Creative Shop SEA-VN

Crafting for Commerce will provide a valuable understanding of the power that comes from human craftsmanship and cutting-edge AI working together. Participants will gain the skills to craft impactful content that captivates and converts, ultimately enhancing business outcomes in today’s competitive and dynamic market.

Pre-registration is required and applicants for the workshop must be registered delegates of ADFEST 2024. Seats are limited so reserve your spot here.

For more information on the Crafting for Commerce, hosted by Meta, click here or contact Meen@ADFEST.com.

ADFEST 2024 takes place Thursday 21 – Saturday 23 March at the Royal Cliff Hotels Group, Pattaya, Thailand. To register for ADFEST 2024, visit www.ADFEST.com

ADFEST is a non-profit-making entity that believes passionately in its role to nurture and support the creative industry in the Asia Pacific and MENA region. It is one of only 8 regional creative festivals included in the WARC Creative 100 Rankings.

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