Welcome to The
e-World Marketing Summit 2023
In 2010 Prof. Philip Kotler, referred to as the ‘father of modern marketing’ & Sadia Kibria founded the World Marketing Summit (WMS) to spread an innovative marketing and business culture among marketing leaders. In Kotler’s words, in fact, marketing is ‘a social and managerial process’: society is constantly changing, and therefore marketing must also constantly change in an effective way to interpret social changes.
Today, marketing is called upon to radically rethink itself if it wants to continue to create value for organisations, consumers and communities in a long-term perspective: innovation and advanced technologies create entirely new opportunities and needs in markets. Today, consumers are asking businesses not only to have quality products, but to actively collaborate in the well-being of communities; the available technologies make it possible to develop this action to an extent previously unthinkable. Eighteen topics therefore appear central:
- Marketing in a Complex, Uncertain and Disruptive World
- Customer Centered Marketing Analytics
- Modern Trends and Tools in Brand Building
- The Future of Digital and Social Media, Open AI, Chat GPT and Metaverse
- Sustainability: Value-driven Marketing for People, Planet, and Profit
- Major trends in Omnichannel Marketing
- New Trends in Salesforce Management and its Effectiveness
- The Future of CMOs and Marketing Departments
- Digitalization in progress and its Side Effects
- Effectiveness of Marketing Simulation Games
- Latest Developments in B2B Marketing
- Women in Business and Marketing
- New Trends in the Advertising World and its Agencies
- Leading through Innovative, Value-adding products and services
- Responsible Design Thinking
- Entrepreneurial Marketing
- Peace Marketing
- Transformational Leadership in Disruptive Time
Prof. Philip Kotler
Philip Kotler, also known as the “Father of modern marketing,” has tremendously impacted the marketing industry. As the S.C. Johnson & Son Distinguished Professor of International Marketing at Kellogg School of Management at Northwestern University, he has been recognized as the First Leader in Marketing Thought by the American Marketing Association and hailed as “The Founder of Modern Marketing Management” by the Handbook of Management Thinking. Kotler’s outstanding achievements have been acknowledged with multiple awards, including the Distinguished Marketing Educator Award from the AMA, the Distinguished Educator Award from the Academy of Marketing Science, and the Marketer of the Year from Sales and Marketing Executives International. His influence on marketing is undeniable- the American Marketing Association even dubbed him “the most influential marketer of all time.” Kotler’s dedication to his work has earned him a place in the Hall of Fame of Thinkers50 and the admiration of many, including the Economist, who considers him a guru. In 2018, he revealed his latest strategic project, Kotler Impact, which focuses on creating a marketing culture that integrates social and ethical reflection for sustainable and long-lasting economic development. Kotler’s accomplishments and vision inspire many to strive for excellence in their field.
Sadia Kibria
With a bold aspiration to redefine the traditional business landscape, she aims to direct corporate strategies towards a more socially responsible marketing trajectory, encompassing both immediate and peripheral stakeholders. Known as the brain behind socialpreneurship, she has created a concept that goes beyond the standard triad of people, profit, and planet, establishing a robust and practical approach to Corporate Social Responsibility. Her innovative mindset caught the attention of Asia Pacific Times, which honored her as one of the globe’s most extraordinary marketing intellects. Fueled by passion and determination, she’s always eager to devise unconventional marketing experiences and campaigns aimed at enhancing the well-being of women, all life forms, and the world we inhabit. Her unique collaboration with the esteemed Professor Philip Kotler equipped her with the tools needed to proliferate the concept of Socialpreneurship across more than 50 countries worldwide. As the CEO of Kotler Impact, she interacted with international brands to reassess and recalibrate their business strategies for the welfare of all their stakeholders. Her strategic approach includes a broad spectrum of aspects, such as fostering marketing growth, building brand prominence, instigating disruptive innovation, and igniting creativity, all in an effort to transform the way businesses operate and care for their stakeholders.
Global Association Partners
Professional ticket:
- Live Streaming – Learn from 100+ international speakers non-stop for 48 hours with exclusive rights for Spanish and Arabic tracks.
- One-month LOD (learning on demand)- enjoy the most extensive online marketing content for one month.
- Big Bang book- e-Version carries transcripts from talks of 100+ eminent speakers of eWMS 2023
- Each executive will receive a digital copy of the Essentials of Modern Marketing (EOMM) Global Edition.
- Audio Translations -Live streaming will feature live six audio translations (Spanish, Arabic, Turkish, Portuguese, Japanese, Bahasa)
- Blockchain Digital ID – Unique blockchain ID to join Kotler Alumni
- Exclusive Contents (Beginning on October 20th, 2023)- Access EXCLUSIVE talks from 20 thought leaders from Oct-Nov 2023
- 20% discount in the next eWMS and Live WMS (World Marketing Summit).
- 15% discount on executive training through Kotler Business Program.
About VietnamMarcom Academy - Since 2001
VietnamMarcom là tổ chức giáo dục, đào tạo các Chuyên viên, Chuyên gia, Nhà Tiếp thị, Quảng cáo, Bán hàng và Xây dựng Thương Hiệu – hướng đến sự phát triển bền vững và trách nhiệm xã hội.
Các dự án tri thức, Thư viện chuyên khảo của VietnamMarcom:
Over the past 22 years VietnamMarcom Academy has trained more than 10,000 individuals in helping to supply the skilled manpower needs of Vietnam Communications and Marketing industries; in addition to the needs of many local Sales and Brand-Building organizations as well.
We are here to inspire young marketers, marcom practitioners to access to a multitude of information resources intended to enhance creativity; expand knowledge within Vietnam Marketing Communications field; and with high hopes of realizing the ambitious vision of sharing our many Vietnam Brands with the world.
